A NOTE FROM THE OWNER
I love design. And chances are if you’re reading this, you love it too. I want to share three personal reasons why I have such an affinity with design. By doing so, my hope is you’ll understand a little bit of why I started this company and why our approach keeps our clients, partners and friends coming back again and again.
It’s been good to me, and it can be good to you. Whether you consider yourself a creative genius or a self-proclaimed cat herder trying to get projects done, design can help you. It permeates every aspect of our lives from the toothbrush we use in the morning, to the forms we fill out, to the apps we produce for “consumers”. We are all consumers of design. And that makes us all worthy of participating in the design process.
Design can help, or it can hurt. Design has the ability to reinforce the good things we want to happen in the world or, on the flip side, it encourages the bad. It’s our responsibility to use design ethically as a force for positive change in the world (yes, this includes the workplace).
Great design is for everybody. That is to say, it’s really for two people. It’s for the end user that gets the shiny new phone or app that just seems to work perfectly. It’s also for the designer who spends countless hours toiling over the details and pushes for good ideas on the whiteboard. As somebody who started his career in the trenches, I believe great design can serve us all and make us want to keep coming back for more.
Owner, Agency UX