• Princess Cruises Places to Sea
  • Princess Cruises Places to Sea

    The task was to simplify the complex task of planning an international cruise with dozens of options of excursions and ship amenities - while making the experience as simple as using Tinder, the popular swipe-voting dating app. We married the swipe-voting interaction model with cruise search logic and generated the supporting algorithm that made getting cruise recommendations as easy as making a few swipes. The interface design was validated with user research and we applied the essentials of what it takes to make the 'swipe voting' model successful.



    Client: Princess Cruises

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