Learn Creative Information Architecture

Delve into the art and science of information architecture (IA)! You’ll learn how to spotlight IA as your team’s first step in creative design. You’ll learn how to craft and IA that blends brand values, creative thinking and pragmatic UX usability. Take your team from “thinking it’ll work” to “knowing it’ll work”.

"Creative IA is about designing clear pathways with creative landmarks."

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  • Four impactful e-mail lessons to take your team from guessing to knowing how to set up IA that supports creative and UX.
  • Key questions to ask clients and brand owners for a rock solid design foundation.
  • Knowing how to balance the competitive landscape and what people need.
  • An IA Toolkit and examples of how you can find your creative North Star and infuse that into your IA designs.

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