Creative Experience Research Analysis
On our journey through the Creative Experience Research (CER) framework, we’ve covered setting creative experience goals (Part 1) and talked about research methods (Part 2) to unveil insights that meld creativity with usability. Now we highlight a third key aspect of CER: analysis. This is where data becomes insight and we create compelling narratives that […]
Making Process Work for You (and Your Client)
Process: The secret sauce which prospects can (explicitly or implicitly) expect you to bring to the table when discussing a project. Or maybe the client has a process—“We use agile,” or “We use waterfall” followed by, “Can you work with that?” Naturally, you nod along because you want the business, as you should. But once […]