Creative Experience Research Analysis
On our journey through the Creative Experience Research (CER) framework, we’ve covered setting creative experience goals (Part 1) and talked about research methods (Part 2) to unveil insights that meld creativity with usability. Now we highlight a third key aspect of CER: analysis. This is where data becomes insight and we create compelling narratives that […]
The Creative Experience Research Toolkit
The second phase of the Creative Experience Research (CER) process focuses on planning the research study. At this point, the team should already be aligned on their goals from each aspect of the user experience: engaging, believing, knowing, feeling, and doing (see part one for more). This planning phase begins by selecting the research methods […]
Creative Experience Research: Bridging Creativity & Usability (Part 1)
Agencies are propelled by bold creative ideas that push client work into new territories. These creative executions juggle essential aspects of an experience – brand affinity, storytelling, emotional engagement, and… they have to be logical, understandable, and usable. In essence, the experience needs to appeal to both the right and left sides of a person’s […]
Style + Substance: Using Research to Back up Your Design
Agency teams are not only accountable for making beautiful designs that satisfy the client’s laundry list of requirements, but they’re also on the hook for making sure those designs will perform well with their future customers and users. We are often brought into engagements with new agencies where some design work has been done but […]
Reframing Research: Inspire Creativity and Clients
Research can get a bad rap — it’s where great ideas go to die. But that needn’t be the case. On the contrary, we think research — maybe slightly reimagined for fast-paced agency production teams — can cement the case for great ideas with even the most risk-averse clients. You know the type: the client […]