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Questions to ask

  1. Ask Why
    1. Dig into the requirements
    2. Identify boundaries with creativity
  2. Ask Who
    1. Audiences
    2. Data
    3. Assumptions
    4. Us and our role
  3. Ask What
    1. Goals
    2. Facts
  4. Ask How
    1. The execution
    2. What to avoid
  5. Ask When
    1. Timeline
    2. Milestones
    3. Decision points

Imagine – Idea Prototypes

  1. Identify boundaries
  2. Push priorities
  3. Articulate features
  4. Challenge assumptions and biases

Design & Research iterations

Scope defined by need (Experiment + Learn to inform another cycle OR Get Alignment in a single single iteration)

  1. IA – Card sort / taxonomy
  2. Flow –
  3. Wireframes – Usability, Content