Type of project: Website Redesign
Client Challenge: Jacobs faced the unique challenge of wanting to redesign their website in a way that defied conventional norms. Rather than relying on standard categories for information retrieval, they envisioned a user experience centered around continuous discovery, tailored to each visitor’s level of interest. This approach was particularly fitting for Jacobs, given their global involvement across various industries. The primary design goal was to develop a custom information architecture and content framework that not only facilitated this innovative user journey but also seamlessly integrated with their social media strategy. This integration aimed to support and amplify their content across social channels, creating a cohesive experience between social media and the website.