The client ask is simple enough. But, we’ve seen multiple agencies take hits when they underestimated the task. Their problem? Applying their usual (aka traditional) design review process to a digital product.

Product design reviews require a nuanced understanding of users, business goals, and technical platforms. And, producing such a review requires more structure and collaboration than normal. Without that, your team’s traditional design review risks being seen as:

• Superficial, focusing on aesthetics and missing core functionality
  
  
• Biased, drawing upon your team’s gut feelings and ignoring the people who use the product
  
  
• Incapable of doing complex design work that is core to the client’s business