Apple Web Site

The Challenge

Each holiday season, one of the most secretive tech companies in the world launches new products and announcements. We were privileged enough to be chosen to work on the launch of new products on their marketing web site. We were also selected for a few other “B2B” projects.

 

Our Approach

Unfortunately, due to the nature of our contract with Apple, we cannot share the specific details of our work, even though they’ve already been put into production. We can say we designed areas of Apple.com to support holiday as well as efforts throughout the year.

Deliverables: sitemaps, wireframes

 

The Result

We contributed UX design improvements that positioned products, news and information for the company’s flagship web site.