National Geographic Theme Park

The Challenge

We were asked to design interactive attractions for a series of upcoming National Geographic theme parks in Asia. What made it more challenging? The fact we weren’t able to be in the physical space and worked off of construction blueprints and concept art.


Our Approach

Blending the physical and digital spaces is always a challenge, and designing for kids brings an added layer of simplicity to everything we created.

We put our systems thinking hats on and designed the mechanics behind the them park digital “Passport” system that connected in the in-park attractions together. Leveraging behavior design and kid-friendly usability, we designed the badging and levelling system accessible at kiosks throughout the theme parks. We also designed a number of individual digital-physical attractions that allowed participants to explore and learn about the world around them. The experience was carried over outside of the park as kids would be able to logon to the theme park’s website and relive their adventures.

Deliverables: experience map, user flows, wireframes


The Result

Delivering experience designs that bridged the gap between real world, digital, in-park, and at-home was a rewarding challenge. Doing our part of such a large project and working seamlessly with subject matter experts and the creative team was it’s own reward. We look forward to seeing the rollout of our work in National Geogrpahic parks expansions in Asia and Chicago.