Design at the intersection of creativity + simplicity

Turning creative agency ideas into smart designs

What we bring to the table
(besides the salt + pepper) ​

Experience where it counts

We’ve collaborated with top-notch teams on projects ranging from smart products to smart marketing—we know there’s more than one road that will get us to the destination. Our experience allows us to help the whole team navigate ambiguity and focus on that North Star so we can choose the best possible route while avoiding potential pitfalls.​

A full innovation toolkit

Our drive to stay ahead of the curve is what greases our creative wheels, and we have the tools to get you there, too. From new technology peeking over the adoption curve to a new way of telling a brand’s story, we will bring elegant solutions to challenges big or small. ​

The right blend of breadth + depth

We’re your missing ingredient. We bring the skills and capabilities your team is missing so you can punch above your weight class and exceed your clients’ expectations. Need us to devise and execute the whole game plan? Just cover one position? We can play the needed role and deliver excellence.​

A difference-making attitude

Collaborating with teams and solving problems together isn’t just our bread and butter—it’s our jam. We’re not worried about getting credit for the outcome—we’d rather focus on being the secret sauce that elevates the whole team in all the right ways.​
Project wins + Happy clients​

Honey Stinger

Food & Beverage | New audience

Honey Stinger was launching a new marketing campaign that would increase their e-commerce traffic exponentially. Immersed in the analytics and data, they tasked us with coming up with new design ideas to get the most performance out of the site while telling their athletic performance product story.

Heuristic evaluation
Information architecture


Technology | Growth
Dropbox.com has to appeal to B2B, B2C, and enterprise audiences alike who are in the market for cloud storage services. We gave Dropbox the insights they needed to get a handle on how effectively their site marketed their products and the design ideas to increase conversion.

Information architecture

What we do best

We know how to get creative and bring the team along in making your digital experience sing. Every engagement has its own recipe for success, and we’ve got an extensive menu to choose from.


Builds an understanding of who we’re designing for and the context for designs, and charts a course toward your North Star.

User interviews
Persona development
User journeys
Experience maps

Building context
Competitive analyses
Content audits
UX benchmarking

Getting alignment
Collaborative design workshops
Stakeholder interviews

Finding direction
Design strategy
Content strategy
Behavior design


Blends psychology, technology, people, and ideas to bring the project to life through visuals and interactivity.

Structure + Planning
User interviews
Persona development
User journeys
Experience maps


User journeys
User flows
Process flows


Interaction + Behavior
Interaction models
Interaction designs (“wireframes”)
Interactive prototypes


Visual design
Mood boards
Typography and visual styles
Illustrations, icons and UI elements
Production-ready visual designs


Content strategy


Sparks ideas, reveals truths, amplifies design performance, and shows how it impacts people.  

Ethnographic studies
Cognitive walk-throughs
Diary studies
User interviews
Behavioral archetypes
User journeys
Experience maps

Card sorts + Tree tests
Concept tests
Usability tests

The thinking behind the work

Human factors
We are heavily influenced by the discipline of human factors—the mind and body, their capabilities, limitations, and inherent biases—when designing digital experiences.
Behavior design
Every experience we create has a goal—a single behavior or a series of behaviors we want people to adopt. Behavioral psychology and the Fogg Behavior Model allow us to create designs that leverage people’s motivations and nudge them to take action.
Contextual frameworks
We bridge the gap between people and products. Jobs-to-be-done (JTBD) and other frameworks help us understand where that bridge needs to start and end—which is rarely where teams think it should.