Honey Stinger was launching a new marketing campaign that would increase their e-commerce traffic exponentially. Immersed in the analytics and data, they tasked us with coming up with new design ideas to get the most performance out of the site while telling their athletic performance product story.
Builds an understanding of who we’re designing for and the context for designs, and charts a course toward your North Star.
Collaborative design workshops
Blends psychology, technology, people, and ideas to bring the project to life through visuals and interactivity.
Structure + Planning
Interaction + Behavior
Interaction designs (“wireframes”)
Typography and visual styles
Illustrations, icons and UI elements
Production-ready visual designs
Sparks ideas, reveals truths, amplifies design performance, and shows how it impacts people.
Card sorts + Tree tests