Honey Stinger was launching a new marketing campaign that would increase their e-commerce traffic exponentially. Immersed in the analytics and data, they tasked us with coming up with new design ideas to get the most performance out of the site while telling their athletic performance product story.
Heuristic evaluation
Information architecture
Wireframes
Research
Information architecture
Wireframes
Strategy
Builds an understanding of who we’re designing for and the context for designs, and charts a course toward your North Star.
Discovery
User interviews
Persona development
User journeys
Experience maps
Building context
Competitive analyses
Content audits
UX benchmarking
Getting alignment
Collaborative design workshops
Stakeholder interviews
Finding direction
Design strategy
Content strategy
Behavior design
Design
Blends psychology, technology, people, and ideas to bring the project to life through visuals and interactivity.
Structure + Planning
User interviews
Persona development
User journeys
Experience maps
Flow
User journeys
User flows
Process flows
Interaction + Behavior
Interaction models
Interaction designs (“wireframes”)
Interactive prototypes
Visual design
Mood boards
Typography and visual styles
Illustrations, icons and UI elements
Production-ready visual designs
Content
Content strategy
Copywriting
Research
Sparks ideas, reveals truths, amplifies design performance, and shows how it impacts people.
People
Ethnographic studies
Cognitive walk-throughs
Diary studies
User interviews
Personas
Behavioral archetypes
User journeys
Experience maps
Design
Card sorts + Tree tests
Concept tests
Usability tests
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