Our Story

Collective experience of 30+ years of staying on the edge of what’s possible.

Our Story & Values

Agency UX was founded in 2014 by Kevin Jeong, a career long innovator experienced in helping Fortune 500 companies, agencies and startups tackle business challenges of the day with design.  With a history of creating design practices and serving on multiple in-house innovation teams, Kevin saw the need to bridge the gap between design ideas and design innovation and he decided to start a design consultancy obsessive about client results.  

The team has grown as researchers, designers, writers, behavioral coaches and others have joined the mission to help clients cut through convention and forge a clear path to design innovation.

Our mission is to bring great design to those who need it most – people willing to create change within their organizations and their audiences.  



Innovation is a right

We believe everybody should be able to create positive change in the world.  To do this effectively, design needs to support your message and your customer’s experience should feel seamless.


Empowering innovators

Innovators are the real risk takers.  They’re the ones putting their reputation, resources and company’s future on the line.  We’re here to make the design gamble less risky and give you greater confidence your change will happen.


True innovation has impact

Design can create small incremental improvements or giant disruptive waves.  However big or small a change you’re after, it must work for you, your team, your organization and your audiences.  


Work should be honest

Everything we do has a purpose – to ensure you succeed as quickly and creatively as possible.  So, we don’t waste days when hours are enough and we don’t rely on templates to solve unique challenges.  We create honest innovations that get results.

“Coming together is a beginning. Keeping together is progress. Working together is success.”

-Henry Ford

Beth Crittenden


When she isn’t helping us wrangle our balance sheets and keeping the books in order, Beth loves to help others achieve financial wellness.

Pooja Dang

Behavior Change

Pooja brings a deep expertise in behavioral science, coaching and organizational leadership that keeps our work grounded.

Dan Fields

Agency Sales

Having come from an agency background, Dan understands how to connect with our agency clients and guide them toward success.

Nhi Hua


With an academic background in Sociology and Information Science, Nhi is a veteran researcher savvy with bringing human insights to light.

Kevin Jeong

Founder, Principal Designer

With over 25 years of experience on innovation teams and companies breaking the status quo, Kevin guides the team design practice.

Scott Titcomb

Client Sales

A Bay Area native with a long career in technology, Scott helps to connect clients seeking design innovation with our team.


The Work

We Produce

Exciting projects.

Incredible clients.

New ideas.

This is what it’s all about.


A Critical Listen to Voice Search User Behaviors

In a world of AI-driven voice assistants and “old school” phone IVR systems, people are accustomed to using their voices to interact with computer systems.

Let's Collaborate

Think we can break the status quo and make a difference together?  We’d love to hear from you.