On our journey through the Creative Experience Research (CER) framework, we’ve covered setting creative experience goals (Part 1) and talked about research methods
The second phase of the Creative Experience Research (CER) process focuses on planning the research study. At this point, the team should already
Agencies are propelled by bold creative ideas that push client work into new territories. These creative executions juggle essential aspects of an experience
When a marketing client asks, “Can you take a look at our product?” naturally, you say yes. After all, your agency is known
Igniting the UX spark within your team is the first step towards creating successful user experiences for your customers. It’s essential to understand
When people talk about the impact that UX can make, they often bring up “design maturity”. This is meant to reflect the degree
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